Do you know the best SEO tips for bloggers? I bet you are wondering why I have asked such a question. Let me break this down before we go into the nitty-gritty of what SEO involves. If you are a services’ website owner or a blogger, then you are an SEO professional. What you may lack is consistency and dedication. It is paramount to understand that the best SEO tips for bloggers involve consistent and repeatedly doing a particular process until you find the magical approach that works for your business.
Where to start as a Blogger
Once you create a blog, the next thing you think about is gaining the best SEO tips for bloggers that would help you generate more organic traffic in the blog. As a blogger, you would wish to rank high on Google and have favorable search results for every relevant keyword contained in your content. This is not the case, and whether you are a beginner or an established blogger, the process to follow is the same. The best solution to achieve such results is through Search Engine Optimization (SEO).
However, with the algorithms, which keep on changing, SEO can be tricky. The good thing is that it can never be impossible, depending on the approach. To set up the best SEO, it cannot be time consuming or technical. You only need to perform the basics for each post.
Note that SEO is a science and, at the same time, an art where small changes that are free and easy to make can result in a significant impact on Google’s organic traffic over time.
The critical factor is that you need to concentrate on optimizing the subjects of your site that need to have the most positive impact on your traffic.
In this article, I present the 15 best SEO tips for bloggers that can help you to start, and grow you traffic by improving google presence. The tips can help you to start and can be of help even to the experts of blogging.
The best SEO tips for bloggers for applying in your blog
Target the right keywords
Keywords play a primary role in Search Engine Optimization. Through targeting the right words, it is possible to help Google in understanding the basics of your content.
People looking for content online, they use the keywords in the specific areas they have interests; hence it should be the first thing to look into while planning on how to start a blog. By choosing the keywords, you lay down the foundation of the optimization of your blog, and it is impossible to get is wrong.
The first step in choosing the right keywords includes focusing on one keyword per article. The strategy helps you to laser target your article for the keyword.
Additionally, through the use of the Yoast SEO plugin, ensure you choose a focus keyword while publishing your content and ensure you utilize it appropriately in the content.
Moreover, you need to understand user intent. User intent implies to what a searcher will be looking for and expecting to find once they look for such words in google. There is a need for you to strike a balance between the two.
Write compelling titles and meta descriptions
Another important tip for SEO is the presentation of headings and Meta Descriptions. When a search gives back your blog as one of the search results, three things appear, which include the title, URL and Meta description.
Whenever your article is third in the list for keywords, and you receive more clicks than the first one, your item rises to the second or first.
In this regard, for your article to receive a high CTR, you have to ensure that you are on the top spot, writing titles, and Meta Descriptions that attract the attention of the searcher that can entice them to click.
To increase this, ensure that;
- Add your keywords in the title and description
- Do not allow your title and description to cut off in the search engine. Let the searcher get complete ideas of your content
- Do not stuff keywords hence ensure your writing looks natural
Focus on low difficulty keywords
Most people appreciate simple language which they can understand and acquire the desired information. When keywords are complicated, the competition becomes fierce, and it is hard to rank it. People search for information using basic simple terms; hence there is a need to keep an eye while choosing a keyword for your blog article.
One key aspect of choosing a keyword while writing an article in your blog is to find the one that has decent traffic volume and at the same time low compete
Several tools can help you in choosing keywords, some of which are free tools such as Adwords Keyword Tool while there are premium tools like Ahrefs.
For beginners, you can use the free tool while for the experts; I advise that you use Ahrefs since it has additional features like providing an insight into the estimated number of clicks for the keyword.
Optimize for featured snippets
For any blog content, if you wish to get the most out of it, that it is highly advisable to start optimizing the blog to show up in featured snippets.
The features snippets come out before the first position, usually in an image, table, or video within a box. Such snippets stand out in the search results and help your article to get more clicks.
The common types of featured snippets that you will come across include;
- List which can be either numbered
Optimizing your content for any featured snippet will enable you to drive more traffic to your site.
Use your keywords in the title and subheadings
Since keywords will sell your article, it is important to mention them at a regular cadence all through the post, especially in the title and subtitles.
Since there is a correlation between keywords in the title tag and the ranking from Google, it is advisable to use your primary keyword and all its variation in the blog’s heading tag.
While including such keywords in the mentioned places, it is essential to take precautions of not going overboard and be penalized for keyword stuffing.
Although it is good to have the keywords saturated in your blog, they should make sense to the reader and be profitable to the search the reader was in search for on the internet.
Anytime you create content for your blog, the primary focus should be what matters to your readers and not how many times the keywords appear in the post.
Submit a sitemap to Google search console
As a blogger, it is essential to submit a sitemap to Google search console. Google search console is a Google tool used by bloggers and website owners to keep track of their presence on Google search results.
The free tool has tools for a website owner to maintain their search presence and rankings. It also helps you get updates on site errors, indexing, and security issues affecting your site’s performance.
Submitting your sitemap also helps Google understand your site’s structure and navigate through your pages.
It is super easy to see which pages from your blog that Google has indexed. The simple process is to go to Google and type in site:yourdomainname in the search box. The customization will show you all of the pages that Google has for you in its search engine. It is also possible that you do this for your competitors to see which pages are ranking.
However, Google will always find a site linked to it from other sites from the web; however, submitting the sitemap gets your website ranked quickly. If you are using a Yoast plugin on your website, you will get an already generated sitemap file for submission.
Focus on long-tail keywords
Since keywords are essential in any blog, as stated above, it is crucial to focus on long-tail keywords when formulating them. This involves the three, four or five phrase keywords that look specific to what you are selling.
When included in a phrase, keywords are easy to rank since it has low competition. They render the search to a specific phrase that someone surfing will possibly have it hence little competition to articles without such particular phrases.
When a potential reader to your blog uses a highly specific phrase on a search engine, they have knowledge of the particular content they are looking for from the internet.
However, it is vital to use the keyword phrases in the right places in your article, which may include in the title, subtitles, and description of your content.
Tools that can help you in looking for these phrases include the premium Ahrefs and free Adword tool. You can also look for related questions on Quora that have the rank of top 3 by Google.
Make your blog responsive
Have you ever realized that some sites take too long to load than others? People tend to grow impatient with blogs that take long to load and leave them to others that make a shorter duration to open.
Google utilizes mobile-first indexing in that it looks at your mobile site and determines how to rank your content in search results.
Therefore, it is essential to have your site working well on mobile devices, even for most of the traffic on desktop.
Additionally, it is vital to pick a responsive theme from WordPress that will not take time to load when someone searches.
There are multiple WordPress responsive themes that you can get from the market. You only need to make a decision on the one you like, then download and install it on your blog.
Install an SSL certificate on your site
Getting an SSL certification basically means changing your website from “HTTP://” to https://. A website that starts with https:// is more trustworthy and secure for users since it is protected.
Getting the certification is a must if you want a search engine and other users to trust your website and the content therein. Once you create and launch your website, you must move your site to https to inspire confidence in your visitors.
Websites that do not have SSL certification often display a ‘website not secure’ message in a browser. With such a message, users are likely not to visit your site nor trust your content regardless of how valuable your content is.
Optimize your images to Drive more traffic
Does your blog contain images? Are the pictures captioned well? Do the captions include keywords to lead a searcher into your blog?
Bloggers do not realize that Google image search can send more traffic to their respective blogs when optimized in the right way.
The only requirement in the optimization of images is adding alt text to the pictures, which are done through clicking on your vision and specifying the alternative text, as shown below.
When you add the appropriate description in the Alternative Textbox, Google can recognize the details of the image, and it will help potential readers to discover it through Google image search.
It is also essential to ensure that your images load fast when done by google search. ShortPixel WordPress plugin can help you through compressing the image and making it load more quickly.
Remove thin content
Thin content refers to any website post with 300 words or less. Short positions have minimal or no value at all to Google, considering that Google prefers longer content. As a website owner or blogger, create well-researched content with numerous data and various explanatory images. High quality, costly, and lengthy features help you succeed in content marketing. Rich content has 2500 words and above. However, the content should be fresh, relevant and topical. You can either remove thin content or beef it up to the right amount of words to increase the value of your content with Google.
Ensure that you have user-friendly URLs
This is one of the best SEO tips for bloggers, and it calls for the use of shorter URLs that contain your mains keywords and should be descriptive. The URL should describe what the reader is looking for from the internet and be convincing enough.
When starting as a blogger, you should ensure you change the default permalink structure to make your URL appear short and pretty.
It is also advisable not to use URLs that have special characters or dates since they make the URL unnecessarily long and looking ugly.
Avoid descriptive words that will send away your audience and utilize words that attract them to read even more from the entire blog.
Improve your site load
As mentioned earlier in this post, the speed of any page load is a ranking factor in Google, with the implication that if you have to outrank your competitors, you need to have a page that loads faster.
The best way to optimize your sites speed is through Google Pagespeed Insights and past your URL
The site helps you through recommendations which you have to go through them and implement the google suggestions.
Implementing the suggestions can improve your blog’s speed significantly.
Another viable way is through installing a caching plugin on WordPress to improve the page speed.
Suggested WordPress Plugins for Optimization for Speed
- SG Optimizer
Do not worry, and you do not need to be a coder to do technical SEO! You need to keep an eye out for errors and ensure that things are running smoothly.
Make sure your blog is mobile-friendly
Google’s research shows that the number of mobile searches is higher than those on PCs. With this trend, you need to make your website mobile-friendly. Google is coming up with a Mobile-First algorithm to rank websites on mobile sites. At the moment, Google ranks your website on a mobile site using one’s desktop rankings. Once the algorithm is rolled out, mobile-friendly websites will have a better ranking on mobile sites. If your mobile site is not mobile-friendly, then the algorithm will not work for your website, lowering your ranks with mobile users.
Create a proper content hierarchy
An appropriate regime of content means you structure your website in a way that helps visitors quickly navigate through your website.
A proper content hierarchy also points to Google the importance of every page on your website. The various pages on your website should be a few clicks away from the home page. Especially, essential pages such as the landing page or pages with the pillar content.
Your rich content pages and home page should be strategically designed to ensure visitors get what they want once they visit your site and get the satisfaction.
Have a visualized hierarchy with prioritized content. You can use headers and sidebars to create links to your relevant pages.
Marketing channels for bloggers
It is proven that to succeed in blogging you need to master the tips on how to market a blog in 2 or 3 marketing channels. I have tried many channels, and as a blogger, I can say success depends on the type content and niche.
How to post on Pinterest
Pinterest is the king when it comes to marketing blog content. The company provides the best platform, well-configured and optimized to support all forms of content. You can attach a link to your blog or post which makes it easy for the visitors to reach your blog. Over the years, Pinterest marketing has become a source of easy-traffic to bloggers.
Join Pinterest today and see your blog traffic grow exponentially.
Ahrefs offers systematic guide on how to do SEO. Watch the below video for more tips
Wrapping it up
Following these SEO tips for beginners will help generate substantial traffic to your website. The process is gradual and consistency is key. It is also advisable to ensure quality is observed throughout your writing to keep your audience engaged. Avoid copying idea and try as much as you can to use authentic sources to achieve advanced content that adds value to any reader. The list is not cast on stones but presents some of the best alternatives for Search Engine Optimization to help in creating more traffic.
Using the right keywords, capitalizing on low difficult keywords, long-tail keywords, using keywords in titles and subheadings, making the blog responsive, optimizing images to drive traffic, rich content, and mobile-friendliness, among other tips, will drive traffic to your blog.
There are other things that a website owner can do to maximize SEO friendliness to your post. The SEO tips in this blog work best for both the beginners and professional bloggers